Preserving Bali largely meant three things to the Dutch: creating a colonial society which included a select group of the aristocracy, labeling and categorizing every aspect of Balinese culture with a view to keeping it pure, and idealizing this culture so as to market it for the purposes of tourism. Although these may sound contradictory, they meshed well together. There were slight hiccups Balinese who refused to cooperate and did their best to avoid the demands of the Dutch run state. Some were killed, others were forced to work on road construction projects or to pay harsh new taxes on everything from pigs to the rice harvest.
Friday, March 6, 2009
0 Response to "Marketing Ploys"
Post a Comment